Audience Research & Analysis (ARA) serves the market and economic research needs of arts, entertainment, cultural tourism, education and service organizations. ARA delivers information to Broadway shows, performing arts institutions, museums and attractions to increase attendance and membership. We work with local development companies, government, colleges, and non-profit agencies to monitor business conditions, track the performance of programs, and asses demand for new initiatives. At ARA, we provide research information you can use.
Mission and History
August 7, 2010