John Slattery, Cynthia Nixon, Tyne Daly and Mary Catherine Garrison in the 2007 Pulitzer Winning Rabbit Hole. Photo by Joan Marcus.
When MTC was expanding its operations from two Off-Broadway stages on the lower level of City Center to three, and needed to bring customers from its home of 20 years to a new larger Broadway theatre Read more→
Photo: agentmouthwashfanclubpresident
The annual River To River Festival has attracted visitors to Lower Manhattan every summer since 2002. In 2008, ARA found that four out of five attendees neither lived nor worked Downtown. Read more→
Interior view of the Solomon R. Gugenheim Museum. Photo credit: Jim M. Goldstein
ARA is currently conducting a study for the Guggenheim Museum to better understand the needs and interests of its members. Conducted online, by telephone, in person and by mail, Read more→
Since 2005, ARA has conducted a survey of attendees at the annual Festival covering all types of ticketed and free events including screenings, panel discussions, red carpet premieres, and the Family Festival Street Fair. Read more→
Despite Harlem being world renown for nearly a century, ARA conducted the first-ever visitor count and economic impact study of Upper Manhattan. Released by the Upper Manhattan Empowerment Zone in 2000, ARA found that Upper Manhattan welcomed 434,000 out-of-town visitors (non-NYC residents) who went to an average of 1.74 different attractions per visit. Read more→
The Museum of Modern Art generated $2 billion in economic activity in the three years following its reopening in 2004. These results come from a study conducted by ARA that estimated the Museum would contribute $50 million in tax revenues for New York City and and $43 million for New York State. Read more→
