Photo: agentmouthwashfanclubpresident
The annual River To River Festival has attracted visitors to Lower Manhattan every summer since 2002. In 2008, ARA found that four out of five attendees neither lived nor worked Downtown. Read more→
What We Do
ARA helps arts, cultural tourism, and non-profit organizations understand and better serve their current and potential audiences. We provide marketers, government relations specialists, and development agencies the tools to measure their success and communicate their impact.
Who We Serve
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.
Published Reports
1.4 Million View Waterfalls
ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]
NYC Waterfalls Economic Impact
EDC estimated the direct and indirect economic impact of the NYC Waterfalls at $69 million [...]
ARA In the Press
New York Sun reports on ARA’s latest Economic Impact Study for MoMA
The New York Times covers Mayor Bloomberg’s announcement of [...]
Study of Residential Tenants in Lower Manhattan
The New York Observer reported on ARA’s study, commissioned [...]