444 East 86th Street
New York, NY 10028
212-472-2154
info@audienceresearch.com

What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences.  We provide marketers, government relations specialists, and development agencies with the tools to measure their success.  ARA also assists real estate companies with pedestrian counts and shopper information.

Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.

Published Reports

50,815 People Walk By This Corner Every Day

ARA’s pedestrian counting services are put to good use in this beautiful and informative retail brochure for a retail location in Lower Manhattan.120 Greenwich Retail Brochure Read more→

About the Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center to spur the economic and cultural revitalization of Lower Manhattan through an annual celebration of film, music and culture.

ARA In the Press

Demographics Track Where Theatregoing Are Going

The Broadway Theatre audience has changed, comments George Wachtel.  More global, it is more diverse socio-economically, but less passionate about theatre.  Click here to see entire Newsday Read more→

Economic Impact of Same-Sex Marriage

As reported in local media, the ARA survey of all couples getting married after the passage of the same-sex marriage act provided data to calculate that, after one year, the new law resulted in an economic boom of $259 million for the city’s tourism industry and $16 in city revenues.  Read more→