The Museum of Modern Art generated $2 billion in economic activity in the three years following its reopening in 2004. These results come from a study conducted by ARA that estimated the Museum would contribute $50 million in tax revenues for New York City and and $43 million for New York State. Read more→
ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences. We provide marketers, government relations specialists, and development agencies with the tools to measure their success. ARA also assists real estate companies with pedestrian counts and shopper information.
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.