444 East 86th Street
New York, NY 10028
212-472-2154
info@audienceresearch.com

What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences.  We provide marketers, government relations specialists, and development agencies with the tools to measure their success.  ARA also assists real estate companies with pedestrian counts and shopper information.

Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.

Published Reports

50,815 People Walk By This Corner Every Day

ARA’s pedestrian counting services are put to good use in this beautiful and informative retail brochure for a retail location in Lower Manhattan.120 Greenwich Retail Brochure Read more→

ARA Estimates Lower Manhattan Tourism Post-Hurricane Sandy

While Hurricane Sandy negatively impacted nearly all of Lower Manhattan’s major tourist attractions, ARA calculated that the total number of visitors in 2012 still hit a record 11.5 million. Statue Cruises to Liberty and Ellis Islands will resume by July 4, 2013 and Pier 17 at the South Street Read more→

ARA In the Press

Demographics Track Where Theatregoing Are Going

The Broadway Theatre audience has changed, comments George Wachtel.  More global, it is more diverse socio-economically, but less passionate about theatre.  Click here to see entire Newsday Read more→

Economic Impact of Same-Sex Marriage

As reported in local media, the ARA survey of all couples getting married after the passage of the same-sex marriage act provided data to calculate that, after one year, the new law resulted in an economic boom of $259 million for the city’s tourism industry and $16 in city revenues.  Read more→