The Museum of Modern Art generated $2 billion in economic activity in the three years following its reopening in 2004. These results come from a study conducted by ARA that estimated the Museum would contribute $50 million in tax revenues for New York City and and $43 million for New York State. Read more→
ARA helps arts, cultural tourism, and non-profit organizations understand and better serve their current and potential audiences. We provide marketers, government relations specialists, and development agencies the tools to measure their success and communicate their impact.
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.
ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]
EDC estimated the direct and indirect economic impact of the NYC Waterfalls at $69 million [...]
The New York Times covers Mayor Bloomberg’s announcement of [...]
The New York Observer reported on ARA’s study, commissioned [...]