444 East 86th Street
New York, NY 10028
212-472-2154
info@audienceresearch.com

What We Do

ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences.  We provide marketers, government relations specialists, and development agencies with the tools to measure their success.  ARA also assists real estate companies with pedestrian counts and shopper information.

Who We Serve

From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them.  We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.

Published Reports

ARA Estimates Lower Manhattan Tourism Post-Hurricane Sandy

While Hurricane Sandy negatively impacted nearly all of Lower Manhattan’s major tourist attractions, ARA calculated that the total number of visitors in 2012 still hit a record 11.5 million. Statue Cruises to Liberty and Ellis Islands will resume by July 4, 2013 and Pier 17 at the South Street Read more→

1.4 Million View Waterfalls

ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]

ARA In the Press

Economic Impact of Same-Sex Marriage

As reported in local media, the ARA survey of all couples getting married after the passage of the same-sex marriage act provided data to calculate that, after one year, the new law resulted in an economic boom of $259 million for the city’s tourism industry and $16 in city revenues.  Read more→

Changing Colors on The Great White Way

For those of you who haven’t had a chance to see and hear Judith Escalona’s award-winning video (first prize in the video category 2011 Ippies Awards), which aired on CUNY-TV’s Independent Sources,  just click on this link: Changing Colors on the Great White Way. George Wachtel was happy to speak Read more→