The Museum of Modern Art generated $2 billion in economic activity in the three years following its reopening in 2004. These results come from a study conducted by ARA that estimated the Museum would contribute $50 million in tax revenues for New York City and and $43 million for New York State. Read more→
ARA helps arts, cultural tourism, and non-profit organizations understand their current and potential audiences. We provide marketers, government relations specialists, and development agencies with the tools to measure their success. ARA also assists real estate companies with pedestrian counts and shopper information.
From boutique museums to world-class attractions, ARA works with cultural institutions and the organizations that support them. We also serve real estate, travel and tourism, media and entertainment companies who bring art and culture to a broader public.
ARA counted 1.4 million people who viewed the public art work conceived by Olafur Eliasson [...]
EDC estimated the direct and indirect economic impact of the NYC Waterfalls at $69 million [...]
For those of you who haven’t had a chance to see and hear Judith Escalona’s award-winning video (first prize in the video category 2011 Ippies Awards), which aired on CUNY-TV’s Independent Sources, just click on this link: Changing Colors on the Great White Way. George Wachtel was happy to speak Read more→
Audience Research & Analysis conducted a study of 400 New Yorkers (80 in each borough) for NY Pass, the sightseeing company, to learn how well locals knew their City and its history. Diana Rocco of Fox 5 talked with George Wachtel on President’s Day about the research. Click on this Read more→